Soo Lee
OPen

Hi, I’m Soo, a Korean 3D Motion Graphic Designer based in Seoul. I create exhibition media art that offers immersive, multidimensional experiences. Have been bringing motion visuals to life for years.

Some of the clients:

DIOR

SAMSUNG

Netflix

Lotte

KOTRA

Hard skills:

Cinema 4D

After Effects

Photoshop

Illustrator

Premiere Pro

Marvelous Designer

Substance Painter

Redshift

Octane

Soft skills:

Adaptability

Time Management

Risk management

Teamwork

Critical Thinking

Problem-solving

Languages:

English – Advanced

Korean – Native

Passion for Design: From Startups to Corporations, My Journey So Far.

I hold a dual degree in Surface Design, focusing on textiles and space, along with a degree in Film Studies, and have been working in the design industry for about 4 years. During this time, I have honed my skills in impactful design principles, user experience, and exhibition media art.

I am proficient in design tools such as Adobe and Cinema4D, with experience using auxiliary tools like Houdini, 3ds Max, and ZBrush.

My passion for design started at a young age, and I have built my career by working on a variety of projects and with diverse clients. I've collaborated with startups, small businesses, and large corporations, creating compelling and emotionally impactful motion design exhibition videos.

As a key motion designer, my focus is on creating intuitive, immersive, and emotionally resonant visuals. I believe design should be user-centered, and I work based on this principle. I collaborate closely with clients to understand user needs, conduct brand research, create immersive exhibition videos, and build prototypes to ensure the final design meets both user and business goals.

In my spare time, I enjoy exploring new design trends and technologies, attending design seminars and workshops, and sharing knowledge with the design community. I'm always excited to collaborate on new projects and would love to hear from you. Please feel free to reach out if you'd like to work together or if you have any questions.

Education:

Surface Design & Film, Television and Multimedia

Sungkyunkwan University (2021)

Motion Designer 69th Course

VDAS Offline Institute (2020)

Media and Arts

Tampere University of Applied Sciences (2017)

Approach:

Art Direction

In video planning, art direction plays a key role in visually communicating the brand's identity and message. The art director defines the overall visual strategy, adjusting elements such as color palettes, typography, filming techniques, and editing styles to ensure a consistent message. This process is vital for achieving the project's goals and creating impactful video content that resonates with the audience.

Motion Design

Motion design involves creating dynamic content by incorporating movement into visual elements. Effective motion design requires conveying the right message while considering the user experience (UX) and objectives. By applying design principles and adopting experimental and creative approaches, motion designers can create engaging and immersive visuals that capture the viewer's attention.

Media Art

Media art combines digital technology and artistic expression to create visually immersive experiences. To execute it effectively, it is essential to understand the sensory needs of the target audience and use various media and technologies to produce creative and innovative expressions. Additionally, optimizing the artwork for specific exhibition spaces or platforms is crucial for delivering the intended impact.

Awards & Recognitions

Featured in K-Drama Queen of Tears

2024

LIDO 2 PARIS - Media Art Exhibition

2023

Red Dot Design Award 2023

2023

iF Design Award 2023

2023

GESSI Showroom Exhibition

2023

Media Art wall of Lotte Dongtan

2022

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